Independent consulting for a changing business landscape

Clear direction for a digital world.

0404 helps organizations make thoughtful choices about digital products, artificial intelligence, software, and the way work gets done.

What we do

A steady point of view

Technology should make the business clearer, not more complicated.

We work with leaders who need an experienced outside perspective. Together, we sort through options, focus on what matters, and turn promising ideas into practical next steps.

Capabilities

Where we can help.

01

Digital direction

Bring shape to broad ambitions, clarify priorities, and create a focused path forward.

02

AI advisory

Find useful applications for AI, set a responsible approach, and help teams move with confidence.

03

Software guidance

Shape new ideas, evaluate choices, and make better decisions about the software behind the business.

04

Business systems

Improve how information, decisions, and day-to-day work move across the organization.

Our approach

Listen closely. Frame the choice. Move with purpose.

  1. Listen

    We begin with the business, the people involved, and the real decision in front of you.

  2. Frame

    We make the tradeoffs visible and turn complexity into a small number of clear choices.

  3. Move

    We leave you with an achievable plan, shared understanding, and momentum.

Trust, by design

Careful with information. Clear about responsibility.

We collect only what we need, protect access to our systems, and set clear expectations for how information is used and retained.

Start with a conversation

What are you trying to make clearer?